What Voice Does the Sun Have
SoMe Strategy, Content, Visual Language adaptation
The exhibition “What Voice Does the Sun Have” took place from November 13–23, 2024 at Givon Square and the Refrigerator Gallery in Tel Aviv. The show explored themes of disability and accessibility from a personal perspective. The participating artists—whether they experience disability or not—reexamined concepts of beauty, dependency, independence, health, and illness. My role was to manage the gallery’s Facebook and Instagram pages during the exhibition period. I was responsible for informing our followers and the general public about the exhibits, the participating artists, and inviting them to attend the various events held throughout the exhibition.
Having never received formal art education, I was initially doubtful about taking on the launch and writing responsibilities. Fortunately, the close guidance I received from the exhibition curator, Iris Fashadtzki—who co-led the event with curator Ruth Biger—turned my
doubts into creative bursts of writing and design that harmonized perfectly with the striking logo crafted by Alfabees Studio.
Creative Workflow
I started by developing a clear project roadmap that included a content calendar, key objectives, essential copy, and important links. This document was shared with the client for real-time feedback, ensuring alignment from the outset. Additionally, I pre-drafted social media posts and created on-brand templates, collaborating with stakeholders to shape a cohesive content strategy.
